Small Business Management : Launching & Growing Entrepreneurial Ventures

Justin G Longenecker; J William Petty; Leslie E Palich
Cengage Learning
9781305405745
1-305-40574-9

SMALL BUSINESS MANAGEMENT, 18e, provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. This market-leading.

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text places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 52 years ago.