MKTG (with MindTap, 1 term Printed Access Card) (MindTap Course List)

Lamb, Charles W.,Hair, Joe F.,McDaniel, Carl
Cengage Learning
9780357127803
0-357-12780-3

Learn Marketing YOUR Way with MKTG and MindTap! MKTGs easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments,.

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and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, youll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When its time to study, everything youve flagged or noted can be gathered into a guide you can organize.