Global Business Today

Charles W L Hill; G Tomas M Hult
McGraw-Hill Education
9780078112911
0-07-811291-5

Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary.

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and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is: Current--it is comprehensive and up-to-date. Application Rich--it goes beyond an uncritical presentation and shallow explanation of the body of knowledge. Relevant--it focuses on managerial implications. Integrated--its tight flow between chapters is fully integrated with proven adaptive technology. Global Business Today--The market-leading program of international business.